The psychology of advertising is fascinating to me, or perhaps more accurately put, confusing.
Sometimes I spend more time imagining the brainstorming session that developed the idea of Vikings selling credit cards or geckos explaining … Read the rest
Katie Couric asks Dr. J. Ryan Fuller about bad habits that could be good for you. Dark chocolate, wine, cocktails, coffee, procrastination, and napping are included. It turns out that many things we have been told impair our health may … Read the rest
Chocolate grabs our attention in a headline with heart disease in a way that apples and apricots just don’t. The juxtaposition of the words “dark chocolate” and “disease prevention” may be startling and attractive because … Read the rest
For many women, hot flashes can be very debilitating and, … Read the rest
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